These are the celebrities starring in advertising at the Super Bowl 2017

What does a brand do to get noticed? Hire a celebrity. At this year's Super Bowl on February 5, viewers will be treated to ads featuring movie stars, pop icons and sportsmen. And if last year's ad spend is anything to go by, it could cost brands almost $380 million.

Drinks company Bai Brands announced last week that pop star Justin Timberlake, its "chief flavor officer," would star in its 30-second Super Bowl ad to air during the first half of the game.
The company won't be revealing the ad before the event, but Ben Weiss, founder and chief executive of Bai said in an emailed statement: "Justin has been working closely with our team on several new projects and we are excited to see them all come to life in 2017. This is just the beginning."
The ad was developed by an in-house team led by chief creative officer Chad Portas. In November 2016, the Dr Pepper Snapple Group agreed to buy Bai Brands for $1.7 billion.




Lexus unveiled its 60-second "Man and Machine" Super Bowl commercial on Monday, which features street dancer Lil Buck in a spot that "recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models," according to an online statement. It also revealed a new global tagline, "Experience Amazing," voiced by actor Minnie Driver.
 READ FULL CONTENT

SOURCE :  The CNBC